Designs by Emily Clare

This article talks about audio book companies taking the DRM software off their products as a means of spurring on sales. The book companies saw what the music industry was doing and thought it would help their businesses if they did the same. They saw that the DRM wasn’t really preventing piracy so by providing unprotected downloads to markets like iTunes and other MP3 formats they hope to reach a boarder base. This pertains to class because it shows the shift in the market place from using DRM software to realizing it’s a losing battle and instead of fighting it companies are trying to create new business strategies that will help their business and get their products to the consumers.

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http://www.nytimes.com/2008/03/03/business/

media/03audiobook.html?scp=5&sq=digital+rights+management+&st=nyt