Designs by Emily Clare

This article states that the last of the big record companies finally took off DRM software from their music downloads as a means of “staying up with the Jones”. Without the software users can covert the files to suit whatever media they wish. The articles mention that Universal Music Group was testing out this marketing idea. This relates to class because it shows that though the big companies are changing their models they are not sure if it will work. But at this point they can’t really fight because it’s a losing battle so they are going with it by removing the DRM software. It is a new business model for them and they aren’t to please with the lack of control.

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http://www.nytimes.com/2008/01/08/technology/08digital.html

?scp=9&sq=digital+rights+management&st=nyt