Designs by Emily Clare

Websites will be allowed to carry unlimited amounts of photos for the Beijing Olympics. The International Olympic Committee (IOC) realizes that media organizations integrate the web into their business plan to better serve their fans. The new rules that the IOC has set up allow new organizations to broadcast news conferences about the Olympics but no other video or audio clips because of the intellectual property rights. But there is one exception to this, Australia. Australia will be the first country the Olympics will allow to show clips from the events on the web. There is one restriction and that is it has a “geoblock” on the sites so that other people from other countries can’t see the clips.
This relates to our class because the Olympics is a world wide event showcasing images of people and athletes who might not want their picture up on the web. Or there is the issue of brands and trademarks being used by others in other places in the world. The key rule for the IOC creating these new guidelines is that all these images being displayed on the sites have to be for new purposes and nothing else. Otherwise a company might have an issue on their hands similar to the Brown v. Corbis case with the fight being over the possibility for commercial use.
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http://www.msnbc.msn.com/id/23917886/